Business Training, Systems & Strategy
At Breton Business Institute, we help businesses grow through a proven blend of sales training, system design, and strategy. Backed by the Sandler Methodology and our own Breton Sales Model, we build the mindset, processes, and tools teams need to sell with confidence and consistency.
Grant Matching & Funding Support
At Breton Business Institute, we help businesses unlock the full potential of Canadian grant and funding programs. From federal initiatives to provincial supports, our team connects small and medium-sized enterprises (SMEs) with the right opportunities to fuel growth, innovation, and market expansion.
We don’t just identify funding — we align it with your business strategy and guide you through the entire process, turning complex programs into actionable growth opportunities.
What We Offer
Business Assessment
We begin with a review of your company’s operations, financial performance, and strategic direction to understand where funding can create the greatest impact.Strategic Priorities
Together, we identify your top 2–3 short-term priorities — whether it’s scaling production, entering new markets, hiring talent, or investing in technology — and align them with funding pathways.Grant Matching
Our team matches your business profile with the most relevant federal and provincial grants based on sector, size, and location. We focus on programs that directly support your specific growth initiatives.Early-Stage Funding Support
We identify initial funding opportunities that help cover the costs of business planning, feasibility studies, or proposal development. These foundational supports streamline your path to larger funding programs and strengthen your overall application strategy.Grant Navigation & Approval
We manage the submission process end-to-end, liaising with government departments and agencies to ensure your application is positioned for approval.Driving Business Growth
By strategically leveraging grants, we help you expand operations, improve internal efficiency, and reach new domestic and international markets — ultimately increasing revenue and strengthening competitiveness.
AI-Powered Solutions
Unlock the potential of AI to enhance efficiency, automate workflows, and drive smarter decision-making. Breton Business Institute offers AI-driven application development, intelligent automation, and data-powered insights to optimize marketing, sales, customer service, and business operations. From custom AI solutions to strategic implementation, we help businesses seamlessly integrate AI for measurable impact and long-term growth.
What We Offer
AI-Driven Application Development
We create custom AI-powered applications that incorporate machine learning, automation, and intelligent decision-making. These solutions enhance user experiences, streamline workflows, and boost efficiency, helping businesses leverage AI to optimize operations and achieve greater productivity.AI in Marketing and Sales
Enhance marketing and sales strategies with AI-driven automation, predictive analytics, and customer insights. Our solutions include content generation, lead scoring, and personalized engagement, designed to increase conversions, improve customer interactions, and maximize ROI for your business.AI-Powered Customer Service Solutions
Improve customer interactions with AI chatbots, virtual assistants, and automated support systems. Our solutions enhance response times, streamline inquiries, and reduce operational costs, all while delivering a seamless and efficient customer experience for enhanced satisfaction and loyalty.AI for Operations & Workflow Automation
Boost productivity and efficiency with AI-powered workflow automation. Our solutions automate repetitive tasks, optimize scheduling, and enhance operations through document processing and real-time analytics, driving seamless performance and streamlining business processes for greater overall efficiency.- AI for Data Analytics & Business Intelligence
Unlock actionable insights with AI-driven analytics, predictive modeling, and intelligent reporting. Our solutions empower businesses to leverage machine learning for improved forecasting, smarter decision-making, and enhanced strategic planning, driving data-driven success across all operations. - AI Training & Adoption
We provide businesses with customized AI training programs to empower teams in integrating and leveraging AI technologies. Our courses cover essential AI fundamentals, helping organizations unlock AI’s full potential for success while fostering confidence and expertise in its application.
Custom-Built Apps
Our Custom Application Development services help businesses streamline operations, improve user experience, and reduce costs through modern, web-based solutions. Designed for flexibility and accessibility, our applications are easy to use, quick to deploy, and accessible from any device with an internet connection. Whether you need a tool tailored to your team’s workflow or an extension of your sales system, we build scalable, customizable software that grows with your business — with less maintenance and greater interoperability than traditional desktop systems.
Benefits of Application Development
Cost Effective Development
Users are able to access web-based applications through a uniform environment – the web browser. This means that businesses will not have to develop applications for all configuration and versions of operating systems. Troubleshooting will also be much easier.Ease Accessibility
Unlike typical systems, web applications can be accessed anytime and anywhere for as long as there is a computer and a decent Internet connection. This places the user in charge of when and where they want to access it.Easily Customizable
The interface of web-based applications a breeze to customize than desktop applications. Their look and feel can easily be updated and designed to better cater to a particular user group. This allows for a much-personalized experience.Accessible for Various Devices
The content of these applications can also be easily customized for any device that can be connected to the Internet. This includes smartphones, tablets and laptops. This extends the ability of the user to search and receive information.Improved Interoperability
Using the wide range of Internet technologies available today, businesses are able to come up with a higher level of interoperability with web-based applications than on desktop systems. This provides more variety that should be appreciated by users.Easy Installation & Maintenance
When a new upgrade or version is available, users are able to access it right away. There will be no need to upgrade every client PC. Releasing new software is much easier as well, requiring only the latest plugins and browsers.
Business Strategy & General Consulting
The Breton Sales Model
Customizable to any business. The Breton Sales Model is uniquely crafted from years of tangible, results-based sales experience. We have taken successful project after project and added process steps to produce repeatable results, time after time. The benefit to you, is a 95% probability rate of meeting your set revenue goal.
Breton Sales Steps
Market Research
We identify real targets, real companies and real prospects. This is combined with your current customer list to create your initial sales pipeline.Sales Pipeline Setup
We use your existing CRM or help select a CRM and set up your sales based on target markets. The sales pipeline is created based on Breton Sales Model methodology.Custom Applications
If third party software solutions are not adequate for the team to meet the revenue targets, Breton Sales Institute will custom design specific add-ons to work within the full system.Driving Revenue
With tools in place and targets identified, Breton Sales Institute will work with your internal team to walk through the steps of meeting weekly revenue goals.
Sales Training
Behind our sales training and coaching is the Sandler Selling Methodology, a comprehensive framework pioneered by David Sandler. In collaboration with a clinical psychologist, Sandler set out to redefine the sales landscape with a groundbreaking approach.
This innovative strategy, based on mutual respect and clear decisions, transforms traditional sales into a pressure-free experience for the salesperson and prospect. It’s rooted in psychology and human behavior, focusing not just on techniques but on a mindset shift that empowers people to control their sales process successfully.
The Sandler approach focuses on behaviors, attitudes, and techniques as the three key elements driving sales excellence, with our training aimed at developing all three for maximum impact.
Whether you’re looking for online courses, on-site training, or insightful sales coaching to guide you or your team to success, Sandler has what you need. Our extensive curriculum covers everything from prospecting and lead generation to negotiation and closing, as well as leadership and management development.
Sales Setup
At Breton Business Institute in St. John’s, Newfoundland, we specialize in designing and implementing high-performance Sales Systems that help small- and medium-sized businesses increase revenue, improve consistency, and scale with confidence.
Sales is no longer just about talent — it’s about systems. We work closely with clients to build customized, data-driven sales frameworks that align with your business model, industry, and team. Whether you’re establishing your first structured process or overhauling a legacy approach, Breton helps you create a system that empowers your team and drives measurable growth.
What We Offer
- End-to-End Sales Process Design
We audit your current sales funnel and design a structured, repeatable process from lead generation to deal closure — tailored to your products, services, and customer base. - CRM Strategy & Implementation
From selecting the right platform (like HubSpot, Salesforce, or Zoho) to full configuration, training, and integration, we ensure your CRM becomes a powerhouse tool — not just a data dump. - Sales Playbooks & Enablement Tools
We develop clear, actionable sales playbooks, scripts, and templates that your team can use daily. These are backed by buyer psychology, objection handling frameworks, and conversion best practices. - Performance Metrics & Reporting Systems
Gain visibility into your pipeline, conversion rates, and sales rep activity through customized dashboards and reporting tools — giving leaders the data needed to coach and forecast effectively. - Sales Automation & AI Integration
Automate outreach, follow-ups, lead scoring, and more using cutting-edge tools and generative AI — freeing your team to focus on what they do best: closing deals. - Sales Team Training & Onboarding Systems
We create standardized onboarding frameworks and training modules so that every new hire ramps up fast, understands the system, and contributes to quota within weeks, not months.
